Gadsme Online: billboards made of pixels

A large share of adults now play a few times a week on phone, console or PC, so the audience is large, attentive and hard to reach elsewhere. The ad is drawn by the game in real time so the player keeps playing while the brand stays in view.

Marketing teams often start with a short test flight, and targeting by country, device and game genre.

More on the platform behind Gadsme Online is at gadsme.com.